Award category:
As the founder of Limitless Travel, the UK’s leading disability travel company, I’ve dedicated my career to making travel accessible for all. Since launching Limitless, we have experienced tremendous growth, doubling our customer numbers year-on-year and achieving an 80% increase in bookings over the last 12 months. This growth reflects the rising demand for accessible travel and the unique services we provide.
Over the past 12-18 months, I’ve focused on scaling Limitless, enhancing our tech platform, and expanding into new markets. Our accessible travel solutions, which include equipment hire and care support, cater to the unique needs of our customers, many of whom had previously been unable to travel due to their disabilities. In 2024 alone, we will take thousands of disabled individuals on life-changing holidays, most of whom never thought they would be able to travel again.
One piece of advice that has always guided me is: “If you want something to exist, you have to create it yourself.” This has fuelled my mission to create a travel company that empowers disabled people to explore the world, offering experiences that go beyond what’s typically available in mainstream travel.
My motivation stems from my own personal journey with disability. I understand the challenges that disabled individuals face, and it drives me to continuously push for more inclusivity in the travel industry. This passion has led me to work closely with industry leaders, such as TTG, ABTA, and the Spanish Tourism Board, to advocate for better accessible travel services. I have also had the honour of participating in panel discussions and influencing major players like P&O Cruises and Kuoni to enhance their accessible travel offerings.
Through Limitless Travel, my goal is to show others that accessibility should never be an afterthought but a standard. I hope that my journey inspires other entrepreneurs and business leaders to recognise the importance of inclusivity, not only because it’s the right thing to do but because it’s key to innovation and success. Ultimately, I want my work to ensure that no one feels excluded from the joy of exploring the world, regardless of their disability.
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